In today’s rapidly evolving digital landscape, ensuring there is a strong online connectivity with your business over the Internet has stopped being something that franchisees should do but it became critical. Social media has revolutionized the way individuals communicate, interact and absorb information — becoming an invaluable resource for businesses who are trying to garner responses from their target audience. As this behavior changed, social media marketing became even more important. These agencies are important for the business to take advantage of these platforms vis-à-vis Social Media Marketing. Leveraging their skills, they develop targeted campaigns to attract users, increase brand awareness and ultimately generate conversions.